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September 2, 2014

Nielsen stats coming to Video On Demand

by Brett Love, posted Nov 17th 2006 11:01AM
kate jackson, jacklyn smith, cheryl laddAn interesting article over at CNET about Nielsen's planned video on demand ratings which are set to begin in December. As the cable companies continue to offer more options to subscribers, there needs to be some way to measure who is watching what in order to manage the advertising. There is already a system in place that tries to fill the void, but it has its problems. For one, the cable companies have control over the numbers, which obviously presents a huge conflict of interest. Of course, on the other hand, we are talking about Nielsen here, so if you want to toss out the usual arguments about their shortcomings, I'll understand.

It's good to see more interest in the video on demand services as I've been really impressed with the selection Comcast is offering. My favorite features at the moment are the growing list of network shows, FEARnet, and Tube Time, which currently features both Soap and Charlie's Angels.

[ via lost remote ]

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TomB

Do the Nielsen ratings take into account the people who don't watch commercials anymore because of DVRs and TiVO? I rarely watch live TV anymore and therefore don't watch the commercials. Are ratings a moot point when the commercials aren't being seen?

November 17 2006 at 11:23 AM Report abuse rate up rate down Reply

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