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Studio 60 on the Sunset Strip: The Option Period

by Bob Sassone, posted Nov 20th 2006 11:34PM

Studio 60(S01E09) OK, now this is getting a little strange. This is the fourth episode of an NBC show (the others were two episodes of 30 Rock and an episode of The Office) where product placement was mentioned. In this, because of a blow the company is going to take on the Macau deal, Jordan says that 15 people are going to have to be let go from the show. Jokingly, Matt and Danny bring up product placement, but Jordan thinks it's something they should seriously consider.

The hell? Is NBC trying to convince us that product placement is here, it's good, and we should get used to it?

Ricky and Ron screw up the format of the night's script, putting it in 30 minute format instead of 40 seconds a page (wow, now there's insider stuff for ya), and that leaves the show short by 30 or 40 seconds (funny stuff about host Jessica Simpson being a nice girl but not someone you want to have think on her feet - she asked the audience to pray for peace in the Midwest). Matt and Danny wonder why they were working in 30 minute format in the first place, and figure it out: they're shopping a pilot. Jordan's assistant checks their contract and confirms they are under an exclusive contract, except for one thing: "Peripheral Vision Man." (Nice reference to a subplot in the first episode.). They are shopping that script on their own.

Matt decides to let them go, but not before Ricky gives him a nasty farewell speech. Ron is more sympathetic, and Matt actually gives him some ideas for how to make "Peripheral Vision Man" work as a show, even though he implores them not to leave because the show will be canceled after 6 episodes (this rings true - maybe they're going to FOX?).

Meanwhile, Harriet wants to do a sexy spread in a men's magazine, but Tom and Simon tell her that it's not just about showing a different side to her, the magazine wants to exploit her because she's pious, the "church girl." I wonder when she found out about the magazine deal, since this is the same day as last week's episode (which is something I actually like about this show, it's "to be continued" without being "to be continued"), and it wasn't mentioned then, and she admits that she is doing it because of the Women United Through Faith cancelled her appearances, which was about two or three hours ago. That's a quick deal.

Danny tells Jordan about what Jack said on the plane, but she doesn't want to change. (Side note: Amanda Peet is clearly pregnant in this episode!)

Harriet doesn't understand why her being devout makes her sexy, but look (and listen) to the Sorkin dialogue and tell me if there's anyone better at doing this stuff. I would print the scene here, but my DVR screwed up again and didn't record it - check out the scene on nbc.com later this week.

Back to product placement. I think it's fascinating, insider-ish stuff. I love stuff like this. But to have the show's subplot be about it, especially in the wake of all the other shows on NBC actually doing it? That's kinda odd to me. Danny gives an impassioned plea for her not to make them start doing product placement (talk about iPod and Samsung and Pennzoil), and it's Cal who comes up with a possible solution, using the Sunset Strip itself. But are they actually going to do this? Did they write this solution in because there's going to be product placement on the show and they had to justify it somehow? Hmmm...

Another good episode, one of the best ones yet. Everything seemed to click. Very West Wing in it's dialogue, structure, and setting (one building the whole night, various groups of characters talking in different parts of the building about different things, and a game on the TV to keep people interested throughout the night). I wish Ricky and Ron would stick around, because they are good foils for Matt and Danny, but maybe this was the plan all along, to get rid of the "dead weight" writers on the show and see how things evolve and change from there.

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Jim

> Art imitates life. Borat has the cold open for SNL, followed by an ad for the Borat movie. Can you remember anytime that SNL did something like this for a non-SNL movie?

Uhh ... if a movie star is hosting, an ad for his or her movie almost always appears after the monolgoue.

November 22 2006 at 6:12 AM Report abuse rate up rate down Reply
Freder1ck

Art imitates life. Borat has the cold open for SNL, followed by an ad for the Borat movie. Can you remember anytime that SNL did something like this for a non-SNL movie?

Also, are the celebrity names mentioned on Studio 60 also product placements - arranged via agents?

November 21 2006 at 11:22 PM Report abuse rate up rate down Reply
Big D

I've been nothing but critical of this show since its inception, but finally, finally, I got a payoff. No more 1/4 of a great show, or 1/2 of a great show, this was a very solid and entertaining episode. I'm happy I stuck with the series.

Yeah, there were little problems here and there, but overall, some good acting, realistic problems, funny lines. Great use of the cast.

And I mean realistic problems. Cost cutting. Product placement Writers quitting. Corporate problems driving the creative process. Idea theft. Gossip and rumors. Production goofs. Overexposure of stars.

It is hard to produce a good show. Sorkin has and endless supply of material just from that fact alone. Run with it.

And yes, he is poking at us by clearly pacing products in the show while discussing product placement. But I thought it was very cleverly done.

This is the difference between "Crazy Christians" and "Cheeses of Nazareth" One is simply lame and preachy, the other sounds at least somewhat clever. Nothing to do with being offended, and everything to do with decent versus lame writing.

Write what you know. Sorkin knows well the problems with creating and sustaining a hit series. I'm not convinced yet he knows jack about middle America or Christians. When he is writing what he knows the script fairly sings. When he doesn't it is either flat or downright insulting to my intelligence.

The one remaining problem with the show - everyone is too good. Show some inflated egos and other bad behavior. Show more internal flaws in the characters. The audience needs someone to hate in order to like the remaining characters more. Ricky and Ron could have been those guys. Now you have to find someone else.

Still, well done. Best episode by a wide margin.

November 21 2006 at 2:57 PM Report abuse rate up rate down Reply
Bill

This was an improvement over the last two weeks, but its still finding its voice. I don't think its up to snuff yet with Sports Night. Matt and Danny are still too much alike. When they are together they work well, but when they are dealing with other characters on their own, they are almost interchangeable... obviously the actors will tweak that as the season progresses. Also, I'm REALLY tired of the Harriet subplots - we get it, she's a Christian! No one has made this big a deal about being a Christian since the Romans. Tom and Simon should have more important things to do than be her conscience .. besides she gets all the advice she needs from Matt at the end anyways. Also, isn't Ricky's character essentially the same as on West Wing: someone for the main characters to butt heads with?

November 21 2006 at 2:17 PM Report abuse rate up rate down Reply
Eric

I was amused that the game that was in overtime during the show was between "Iowa A&M" and "Muncie State". Not only because of peace in the Midwest, but because "Muncie State" has to be based on Ball State (where I'm going)...

November 21 2006 at 12:10 PM Report abuse rate up rate down Reply
Gwin

What the hell... my DVR didn't tape last night's episode! I hate it when that happens (I assumed it was a repeat when I got home and didn't see it in my saved shows)...

November 21 2006 at 10:54 AM Report abuse rate up rate down Reply
Jonathan Dobres

I really want to like Studio 60. As others have said, it's a good show with the potential to be great. The preachy political debates feel hugely out of place and need to go. When the show lets itself be funny, it's really great. Why waste Matthew Perry like that? And try as I might, I can't bring myself to like Amanda Peet. I don't know why.

I've got lots of deep thoughts on the issue, but it's long for a comment, so I put it here instead.

November 21 2006 at 9:26 AM Report abuse rate up rate down Reply
mario

Wow. A episode that deals not with religion or any controversial topic, has very little Harriet and Matt romance and still the anti sorkin ppl deride the show.

For god's sakes, give up the ghost. You know he's a good writer.

November 21 2006 at 9:08 AM Report abuse rate up rate down Reply
John Howard

"really makes me miss the old days of movies and television when they would mask product names with tape or made up labels "

Why? That's so much more annoying than using actual products. I don't want to see someone on TV drinking "COLA" that is still obviously in a Coke can. Just leave the Coke in there, it's better for everyone. I don't know why people get upset with product placement, it's much more realistic, unless it's done poorly.

November 21 2006 at 8:53 AM Report abuse rate up rate down Reply
gail

Whoever commented here previously about how West Wing could get away with serious preachiness because the show dealt with the White House instead of a tv show was so right on! I laughed at Tim Busfield so seriouly complaining about the screw-ups at the beginning of the show like he was in the White House talking about nuclear arms.

November 21 2006 at 8:19 AM Report abuse rate up rate down Reply

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