Study finds boomer backlash against youth-obsessed TV
According to the AP, a study commissioned by rerun-centric network TV Land found that Baby Boomers -- still the largest segment of the population -- are becoming increasingly dissatisfied with the youth-oriented programs on TV these days.The study found that 37 percent of boomers are unhappy with what's on TV, and 80 percent of all people over 40 say that they have trouble finding shows that they can find relatable to their own lives.
Well, duh. I think everyone knows that networks have been going after the 18-to-49 demo for many years, obstensibly because advertisers want to foster brand loyalty while people are young and still open-minded (I've always thought young people chased the new and hip, nevermind the brand. But I never took a poll, so what do I know?). But, now that the majority of boomers are outside of that demographic, they think that networks should follow them into old age, considering they actually have money and purchasing power and everything. How dare they!
Seriously, though, the big clue about why this study was commissioned was revealed later in the article. TV Land's president, Larry Jones, told the AP that the study have convinced him that his strategy of programming for boomers was the right way to go. You know what that means, folks: say good-bye to Bewitched, I Love Lucy, Gilligan's Island, etc., and say hello to thirtysomething, St. Elsewhere, Designing Women, and other Eighties and Nineties fare. I guess nostalgia is relative, especially when you have a survey in your hand, right?
What do you folks think? Do these results jibe with your satisfaction with today's current programming? Let me know in the comments.

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