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FOX might sell first four episodes of 24's next season on DVD

by Joel Keller, posted Nov 22nd 2006 7:02PM

24 logoInteresting bit of news from the Watching 24 blog, if it's true...

FOX is thinking very seriously about marketing a DVD that contains the first four episodes of the upcoming season of 24. The rumor is the DVD is scheduled to come out on Tuesday, January 16, which the day after the two-day, four-hour season premiere airs on FOX. The price will be $14.95.

Like the Watching 24 folks, I think this is an intriguing marketing experiment, but am not sure why FOX is doing this. Do they think the DVD will stem the tide of downloading via BitTorrent and other services? Why would fans pay half the price of a full season just to see four episodes? And won't fans of the show just wait until the entire season comes out on DVD and buy it then? If FOX succeeds in selling a lot of copies of this disc, I wonder if other networks are going to follow suit?

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TVblogger

Joel,
I just wanted to thank you for linking to my website, and my article. I read TVSquad all the time, and to actually be part of a news story was nice.
Thanks so much. Please keep on visiting the site Joel.

PS--I liked how you referred to me as "folks" thanks for giving people the impression that there is a whole brain-trust behind the scenes over at Watching 24 :)

November 27 2006 at 8:14 PM Report abuse rate up rate down Reply
Mack Swift

IGN just confirmed the news along with box art.

http://dvd.ign.com/articles/747/747443p1.html

November 23 2006 at 8:24 AM Report abuse rate up rate down Reply
edd

Just let us pay $2 per episode to download fullscreen Divx to keep forever. Over a season I would pay $48/£20 for the season at absolutely no DVD production/distribution cost to Fox. Until then I will stick with BitTorrents thankyou.

November 23 2006 at 5:29 AM Report abuse rate up rate down Reply
Zachary

Check out the artwork here:

http://www.dvdactive.com/news/releases/248.html

November 23 2006 at 12:38 AM Report abuse rate up rate down Reply
Gene

It's also worth noting that Fox released Futurama in complete season sets... and then LATER released a disc containing a sample of four or so episodes. Despite the fact that the entire series was available, the "Monster Robot Fun Collection" disc sold quite well. Perhaps they this experiment led to the 24 release? Maybe it's a good way for new viewers to become acquainted with the show without having to buy an entire season.

November 22 2006 at 11:25 PM Report abuse rate up rate down Reply
David

You can easily find 24 onsale for $20-$30.

November 22 2006 at 10:13 PM Report abuse rate up rate down Reply
JB

Why pay 14.95 for 4 episodes when they are 1.99 each at Itunes? Season 5 is coming out in December at less than 40 dollars at Amazon. So yes, $14.95 is a major ripoff.

November 22 2006 at 9:49 PM Report abuse rate up rate down Reply
Student of The Game

Just a technical point, Joel. If the price is indeed $14.95, that's the price of half a season. I have every season of 24, and each has cost between 50 and 70 bucks (found some on sale, etc). 30 bucks is a season's worth of sitcom TV, not action/drama TV. So it's more like 1/6 of a season for 1/4 the price of a full season. Still a rip-off, if you ask me.

November 22 2006 at 9:25 PM Report abuse rate up rate down Reply
jake

It is worth noting that 24 led the way, if not the first but I think they were the first, to full season television shows on DVD.

November 22 2006 at 8:48 PM Report abuse rate up rate down Reply
Gary Bourgeault (bizofshowbiz.com)

It seems the reason they may do it is because the industry is obviously in such a time of change, that the consumer really hasn't shown Hollywood the way they want to go yet, or haven't been shown the way by what is currently available to them.

The network really has nothing to lose by doing this, and everything to gain. It's obviously an experimental offering to measure whether it's feasible or not.

November 22 2006 at 8:36 PM Report abuse rate up rate down Reply

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