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October 6, 2015

HBO considers starting an Internet TV channel

by Richard Keller, posted Nov 22nd 2006 3:30PM

HBO LogoAnd the convergence of television and the World Wide Web continues.

Chris Albrecht, chief executive officer over at HBO, is considering the creation of a new Internet broadband channel that would be available to customers who already subscribe to its pay cable television service. According to MSNBC, broadband users would click on a branded menu and download the network's programming. Mr. Albrecht says that the Internet offerings would be launched in partnership with cable operators, who provide the subscriber fees to the ad-free channel.

HBO is slightly behind the curve when it comes to broadband content, most likely due to the fact that it is a subscriber service. Over the last year the four major networks (ABC, CBS, NBC and FOX, The CW is really just an infant network) have begun offering free downloads of their programs, as well as web-only based content, through their own sites or through partners such as Yahoo and YouTube.

[Thanks to Chris Dinges for the tip]

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Interesting. Wonder what this will do to HBO on demand. I wonder if Apple is charging to much in their model to lure first run shows to their network rather than to sites. Perhaps .99 for recent episode and 1.99 for older ones with season package deals ratherthan a standard 1.99 would encourage more viewing?

November 22 2006 at 4:30 PM Report abuse rate up rate down Reply

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