HBO and AOL to launch broadband comedy website

Last week we mentioned that HBO was looking into creating a Internet broadband channel that would only be available to their subscribers. While this project is under development the pay-cable network has been working on other ways to get their brand incorporated into the ever growing world of television on the Internet.

One of these ways is to team up with America Online (our corporate parent) to create the broadband website 'This Just In'. To be launched early next year, 'This Just In' will feature current events humor and will reflect the range of comedy that HBO is known for; think Politically Incorrect and Def Comedy Jam. The site will provide plenty of video content as well as a blogging area that will allow users to tap into the day's events as they are happening. In addition, the website will become a platform to incubate new programming for other HBO properties.

The 'This Just In' website will replace the current AOL comedy site and will be available at www.thisjustin.com.