Major networks might take on YouTube with new video site
News Corp., Viacom, NBC Universal and CBS have been chatty-chatting with one another since the beginning of the year about one very important thing: THEY MUST KILL MISTER BOND. Wait, sorry, that's incorrect. I have trouble thinking of Rupert Murdoch and not seeing him seated at the head of a long table stroking a small exotic animal like some James Bond villain.
No, the actual news is that these three networks are in talks to develop a site to compete against YouTube, a site originally created for users to share videos that quickly became a place to find almost any TV clip you could imagine. CBS has already launched its own channel on YouTube, and others have taken advantage of YouTube's large audience. Disney and ABC have decided not to take part in the possible new venture.
I don't write about industry stuff much because thinking about these things makes my brain cry, but I have to ask if this is a good idea for the networks to develop their own video site, or if they should sign on with YouTube and take advantage of what's already proved to be popular. Either way, at least networks are starting to figure out that "television" no longer has to mean "something seen on TV." As technology keeps improving, and network not putting content online is going to be left in the dust, or so it would seem.

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