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February 11, 2012
 
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I don't get the ads for The CBS Evening News

by Bob Sassone, posted Dec 11th 2006 12:24PM

Katie CouricIt's been widely reported that after a first week of getting fantastic ratings, the ratings have dropped for Katie Couric's CBS Evening News. This isn't really a big surprise. Of course curious people were going to tune into the show the first week, to see how Katie did, and then as the weeks went by the show would fall back into its third place slot behind The NBC Nightly News and ABC's World News.

So what's up with the commercials for Katie's show? After a montage of her work on the show, the announcer says "More people are watching The CBS Evening News." What does that mean? Isn't that an incomplete sentence? Maybe something like "More people are watching The CBS Evening News than ever before (that wouldn't be true - the ratings are down 2% from the same period last year - but at least there wouldn't be any confusion to the meaning)? The show's ratings are down, so I'm not quite sure what's going on there. Maybe they mean "More people are watching The CBS Evening News...

  • "...than went to see the movie Gigli."
  • "...while eating cheeseburgers in their underwear."
  • "...and what we mean by "More" is the last name, the Mores. They live in Springfield, Illinois and watch the show every night."

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Peanut

I don't even want to know how cheeseburgers get into people's underwear.

December 11 2006 at 11:35 PM Report abuse rate up rate down Reply
TomB

"More people are watching The CBS Evening News."

No, it's not an incomplete sentence.

It means that more people are watching.

It's just the CBS marketing machine at work. We should all be used to it by now.

December 11 2006 at 3:40 PM Report abuse rate up rate down Reply
Dave T.

My problem with her has always been that she's best at the soft stuff not the hard news. When she does hard interviews she can be too aggressive, too grating and often puts the subjects on edge which can often result in a less revealing interview.
Why leave a show where she could use her "every suburban mom" charm to its fullest for where she can't use it at all? I guess money and a better wake-up call. Otherwise this is exactly the result I expected.

December 11 2006 at 2:45 PM Report abuse rate up rate down Reply
Whoosh

i think you are underestimated the number of people eating cheeseburgers in their underwear

December 11 2006 at 1:16 PM Report abuse rate up rate down Reply
Doug

Mentioning ratings in promos is always a fine art. It may be that ratings are up from last year. ( I think they are. ) It may be a certain demographic that has shown improvement.

December 11 2006 at 12:47 PM Report abuse rate up rate down Reply

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