How Samberg and company put together D**k in a Box
Just like last year, when they broke down the process of making "Lazy Sunday," The New York Times is again diving into the creation of a popular SNL Digital Short. This time, of course, they're exploring "Dick in a Box", which aired last Saturday and made its way around the Interwebs soon afterwards.This time, the article goes over the process of getting NBC to place the uncensored version on its web site and YouTube channel. Believe it or not, after Andy Samberg and Justin Timberlake recorded the video, which wasn't finished until 4 PM Saturday, Lorne Michaels had to get permission from NBC late-night chief Rick Ludwin to put the uncensored version on the web site. After Ludwin saw it and liked it, he sought permission from his bosses, NBC Entertainment president Kevin Reilly and NBCU Television Group CEO Jeff Zucker. I can just imagine the phone conversations...
Anyway, Samberg and his buddies Akiva Schaffer and Jorma Taccone have come a long way from the Lonely Island days, haven't they? Before, they'd do a sketch about private parts and just slap it up on the web. Now, excutives at the highest levels have to get involved. Ah, such is the price of fame, right?

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