ABC is "recruiting" people to join The Knights of Prosperity
The press release from ABC (after the jump) pretty much explains the whole scheme, including wallet drops at shopping malls with Knights "membership cards" in them, "rock star receipts" given to random shoppers at Virgin Megastores and other places, and opportunities to grab cash in a Knights-sponsored money booth. This is all to promote the premiere of Knights on January 3 at 9 PM.
Of course, they could just promote the show by saying it's the funniest new pilot this season. But I guess the truth doesn't always help... just ask the producers of The Nine.
December 22, 2006
EUGENE GURKIN WANTS YOU! TO JOIN "THE KNIGHTS OF PROSPERITY"
Recruiting for the New ABC Comedy, Premiering on January 3, Includes Wallet Drop, Rock Star Receipts, Text Messages, Cash Grab Booth and Web Site at www.JoinTheKnights.com
Eugene Gurkin has a plan that will make all of your dreams come true, he's putting together a crew of the finest specimens, warriors, dragon slayers, lion kings... and, of course, any hot babes that want to join him, for the "The Knights of Prosperity." The group will do anything to get their American Dream, even if they have to rob a well-known rock star. Organized crime was never so disorganized. Recruiting is taking place with a wallet drop, rock star receipts, text messages and cash grab booths at major market malls.
On Dec. 26, in ten top markets, wallets will be dropped in random locations. The wallets will have "The Knights of Prosperity" membership card, a claim check for a platinum watch, a jet and chopper member card, and a note from one of The Knights congratulating you for finding a rock star's wallet and asking you to join "The Knights of Prosperity" on January 3. At the bottom of the note is a message encouraging you to text "JOIN1" to 94444 from any cell phone to receive a recorded phone call from Eugene himself!
Through Dec. 23, rock star receipts will be handed to people at shopping malls (asking them if they dropped their receipt and then walking off). The receipt will showcase the extravagance of the rock star lifestyle with more than $30 million dollars worth of purchases on it (home theatre, pool, yacht, private symphony concert, etc). The same receipt will also be placed in bags at 13 Virgin Mega Stores in eight markets from Dec. 26 – Jan. 3.
On Dec. 30, from 11:00 a.m. to 4:00 p.m., hundreds of thousands of patrons at malls across the country will get the opportunity to be one of the lucky few selected to win big money in The Knights of Prosperity cash grab booths. Events will be held simultaneously at key malls in New Jersey, Los Angeles, Dallas and Minneapolis. Grand prize finalists will be chosen by a random drawing, and each winner will enter the money booth to "test their skills" with the chance to grab as many airborne bills before time expires! No purchase required.
Log onto www.JoinTheKnights.com to download your official membership certificate and print your membership card. The site also has propaganda and cool free things, including a downloadable recruitment poster, a recruitment video, and you can make your own KOP tee.
Additional tactics include recruitment teams passing out KOP beanies and recruitment fliers, branded pizza boxes, taxi tops and wild postings.
ABOUT THE KNIGHTS OF PROSPERITY
"The Knights of Prosperity," (premiering WEDNESDAY, JANUARY 3, from 9:00-9:30 p.m., ET on the ABC Television Network) a single-camera comedy, is a hilarious tale of haves and have-nots, starring Donal Logue as the leader of a band of affable, new-age Robin Hoods who have never even shoplifted a candy bar, but now find themselves prepping for a heist to finance all of their long-held, heart-felt dreams. The target -- Rock icon Mick Jagger's super luxe Central Park West apartment.
Starring Donal Logue as Eugene Gurkin, Sofía Vergara as Esperanza Villalobos, Lenny Venito as Francis "Squatch" Squacieri, Maz Jobrani as Gourishankar "Gary" Subramaniam, Kevin Michael Richardson as Rockefeller Butts and Josh Grisetti as Louis Plunk. Rob Burnett and Jon Beckerman, creators of "Ed," are the co-creators and executive producers of "The Knights of Prosperity." David Letterman, Mick Jagger, who will appear in a cameo, and Victoria Pearman are also executive producers. "The Knights of Prosperity" is a production of Touchstone Television.