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Our house wine is brought to you by HBO's Rome

by Julia Ward, posted Jan 9th 2007 2:04PM
Rome wineHBO has launched yet another quirky, viral marketing campaign - this time to promote the return of Rome on January 14th. From January 10th through the 13th, 100 Italian eateries in New York, Los Angeles and Chicago will be offering complimentary bottles of Rome wine, a cabernet sauvingnon bottled in California and labelled for maximum ad appeal. Rather than have servers push the wine on customers, a card will be placed on each table offering diners "a taste of Rome."

The brainchild behind the promo is Lime Public Relations & Promotions who feel that the campaign is "innovative but tasteful." Lime president Claudia Strauss reported to AdAge that, "The show is all about indulgence, and we just felt this was a great way to bring to life one of the key aspects of the story line." In keeping with the show's over-the-top sex and gore, participating restaurants will also allow diners to drink the blood of Christian martyrs, sodomize select servers and retire to a vomitorium following their meal.

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Kevin

The promotion was an experiment in greed for L.A. area restaurants. The restaurant I visited was selling their bottles for $2.50, and others reported sales of the "complimentary" bottles of wine going for as much as $7.00. Hopefully HBO's marketing scheme at least got the attention of the owners of Italian eating joints.

January 16 2007 at 12:23 PM Report abuse rate up rate down Reply
Jessica Allan

Drink the blood of Christian martyrs? I doubt that, considering there haven't been any Christian martyrs in quite a while.

Not only that, during the time period of the show, Christianity doesn't yet exist.

January 15 2007 at 8:49 PM Report abuse rate up rate down Reply
Adam

Too bad they didn't bother to promote the show's premiere! I didn't even hear about this silly gag until after the Sunday night premiere.

January 15 2007 at 5:01 PM Report abuse rate up rate down Reply
Danielle

Anyone know what winery in California produced the wine?

January 15 2007 at 4:43 PM Report abuse rate up rate down Reply
joe

@Jen, it was posted on the 9th... lol

January 15 2007 at 4:33 PM Report abuse rate up rate down Reply
Eman

Drink the blood of Christian martyrs? I doubt that, considering there haven't been any Christian martyrs in quite a while.

Retire to a vomitorium after eating? Depending on the restaurant, that can be a regular experience, and thus isn't really anything special.

But sodomize servers? Now that's something original! How much, pray tell, does that cost, and do I get to chose which server to sodomize?

January 15 2007 at 4:32 PM Report abuse rate up rate down Reply
ramsteinbandb.com

Will be on the lookout!

January 15 2007 at 3:44 PM Report abuse rate up rate down Reply
ramsteinbandb.com

Wouldn't mind having some for guest.

January 15 2007 at 3:29 PM Report abuse rate up rate down Reply
Jen

Too bad they didn't let anyone know in advance. It's the 15th today, so it's too late...I would have gone to the restaurant JUST to try the wine...why tell us NOW?

January 15 2007 at 2:55 PM Report abuse rate up rate down Reply
MGG

A hundred restaurants over three days? That's not a lot of marketing...It isn't the amount of restaurants/days that "Rome"/HBO is looking for, it is Bloggers, News Media, Magazines, word of mouth that makes this marketing idea work on a large scale. Unique and special advertising is almost all that works now-a-days.

January 15 2007 at 2:11 PM Report abuse rate up rate down Reply

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