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Will Dancing with the Stars save What About Brian?
Joel reported from the TCA event earlier this week that ABC is moving Dancing with the Stars to Monday night in order to dodge American Idol. I'm a little disappointed in that, simply because I wanted to see what would happen if the two were to go head to head. I think Idol would come out on top, but DWTS might be able to make a dent in their off-key armor. Monday night is probably much safer for the DWTS ratings, but it might be the best news for fans of What About Brian. We've talked before about the struggles the show has had with growing an audience. This week found Brian and friends failing to draw even 5 million viewers once again. That's bad for a big three show. And worse, it makes it difficult to renew the series for another run next fall.
Fortunately, DWTS should be bringing an uptick in viewers for Brian with it in March. I don't know why it still works in this day and age with remote controls, DVRs, and television listings everywhere, but it does. Give a show a more popular lead-in and the ratings will tend to go up.
The difference that Brian will see is huge. Where Wife Swap and Supernanny have been delivering 8 to 9 million viewers to What About Brian, DWTS promises to drop 20 to 25 million sets of eyeballs on the 10 o'clock doorstep. I don't expect them all to stick around, and in fact suspect that the retention numbers will be rather sketchy. But I do expect What About Brian to jump up to that 8 to 9 million viewer area which would help to make a much more convincing case for keeping the show around for one more go. Tom and Samantha dropping in a dozen hints to stay tuned for an all new What About Brian couldn't hurt either.
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