When you think of the FOX network what's the first thing that comes to mind? Perhaps the fact that its been on the air for over 20 years now, or maybe that it's the home to The Simpsons. Yes, those things are certainly true. Yet, when I ponder about FOX the first thing that comes to mind is . . . Good Lord, they certainly know how to pimp their most popular shows!

Case in point is that small action-adventure program named 24. We already got two full nights of double episodes last week to kick off the season. Yet, the network isn't done shoving it down our throats giving fans more Jack. So, they have scheduled another two-hour event for Monday, February 12th. This, of course, is conveniently placed smack-dab in the middle of sweeps. The event will cover the hours between 1 p.m. and 3 p.m. and co-stars Chad Lowe and Powers Boothe.

By the way, just because the network pimps its most popular shows to death doesn't mean they don't know what they're doing. The two-day, four-hour launch of 24 that premiered last week exceeded the fifth season premiere by 14 percent for all viewers.