Toyota Tundra Superbowl kick-off

Toyota picked the super-bowl this year to start their advertising campaign for the new Tundra. Besides the ads, Toyota will be staging a bunch of "Prove it!" test drives across the nation in the next six months. Toyota is said to have spent twice the amount they ever have on a vehicle launch, so hopefully the ads are that good. Toyota is simply trying to showcase the new Tundra's capabilities in simple ways. Tundra is Toyota's first full-size truck, meant to compete with Ford and Chevy. Look for these ads during the super bowl, then let us know what you think about them in the comments below.