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April 20, 2014

Bud Light: "Hitch Hiker"

by Bob Sassone, posted Feb 4th 2007 9:22PM

I think all of these Bud ads are trying to push across one major point: if beer is involved, men don't make very good decisions.

I'm offended by this notion. Except when it comes to women, of course. We've all been there, right guys? But to say that a man driving along a spooky dark road with his girlfriend would pick up a scraggly hitch hiker carrying an axe just because he's also carrying a case of Bud Light...that's stretching it. Why is he carrying a case of Bud Light? Where did he get it? Did he take it when he killed a bunch of people at a party? And like I said earlier, this is Bud Light we're talking about.

You just know he's going to pick up the guy with the chainsaw at the end too, and then they'll be in trouble. Or maybe he'll fight the other hitch hiker, a la Freddy vs. Jason.

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