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September 3, 2015

Budweiser: "Crabs"

by Brett Love, posted Feb 4th 2007 9:25PM

In the tradition of the frogs, and the lizards, we have the crabs. We didn't get the usual punchline that we expect from these ads, but it was still good. There is some really nice CGI going on there with the crabs stealing the cooler of Bud and then worshiping it. The mimicking of the motions the cooler makes as it settles was cute.

Budweiser is just solid. They aren't all home runs, but they are always enjoyable. I'd be up for seeing them develop a couple of the crabs into characters for a future series of spots. There's got to be a sand in the crack joke just waiting to be unleashed, right?

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This reminded me of a South Park episode where thousands of cows steal a cow clock from South Park. Every hour the cow clock moo's and when it does, the cows follow. I'm not sure if this idea was from South Park or not but it reminded me of the episode.

February 11 2007 at 12:54 PM Report abuse rate up rate down Reply

I expected Arabic subtitles. Okay that sounds wrong and I do NOT mean it in any bad way at all (lived it in the UAE), I just thought "hey, it's prayer time...for... beer?".

My background made me see it weirdly, that's all.

February 04 2007 at 11:18 PM Report abuse rate up rate down Reply

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