E-Trade: "One finger"
by Brett Love, posted Feb 4th 2007 10:03PM
This was a clever ad. I liked the quick list in the opening of things you can do with one finger. Amuse a baby, prove your sobriety, identify a murderer, and get to know your doctor were all very funny. And well shot too, with great camera angles.
It also worked in that while I was wondering what this is for, they hammered it home in the end with a big logo right there on the screen. It all wrapped up nicely with the "tell your expensive broker where to go" punchline at the end. It falls short of the Fed-Ex ground "Turkey neck" spot, but it's a well done ad.