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October 9, 2015

FedEx: "Not What It Seems"

by Bob Sassone, posted Feb 4th 2007 9:20PM

Workers in an office are around a conference table talking about whether or not they should switch to FedEx Ground because the name implies it might not be as fast because of the word "ground." Everyone has a name that mirrors what they do (Bob bobs his head, Eileen leans, Joy is joyful, Harry is hairy, etc.). This has one of my favorite exchanges of the night:

"We all agree that FedEx Ground is fast, despite the name 'ground.' "

"Well said Mr. Turkeyneck."

The best FedEx ad of the night, and definitely in the top 10 so far.

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T Brown

I laughed the first time. I guess I thought the "Bob" character was the same character from all the erectile dysfunction commercials.

February 05 2007 at 4:14 PM Report abuse rate up rate down Reply

Yeah, I agree - completely lame. I didn't like this one as much as the other FedEx ad at all. It just seemed stupid and besides, it's been done much better before. A big waste of ad dollars if you ask me.

February 05 2007 at 7:04 AM Report abuse rate up rate down Reply

Bob reminded me of Aintitcoolnews' Knowles minus 100 kgs. That's all.

February 04 2007 at 11:15 PM Report abuse rate up rate down Reply

Me too. Not funny.

February 04 2007 at 9:43 PM Report abuse rate up rate down Reply

Now I thought this commercial was bad.

February 04 2007 at 9:27 PM Report abuse rate up rate down Reply

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