Bob Geldof, musician, social activist, Live Aid founder and the brains behind the Live 8 concert, is planning to launch a new broadband and television channel in 2008 dedicated to promoting world peace. The new venture will be financed by Point of Peace, a Norwegian human rights organization, and Geldof will launch the channel through his production company, Ten Alps. There's not much information on the channel or what sort of programming it will have, though some sources say the new channel will encourage Western nations to help poorer countries.

My initial thought is that Geldof is going to face an uphill struggle trying to get people to watch a channel dedicated to spreading peace throughout the world. That's not to say most of us wouldn't love to see such a thing happen in our lifetime, but no matter how much we advocate peace in our day to day lives, television still remains a medium mostly dedicated to indulging that part of our brain that loves violence and bloodshed. Getting people to watch a channel about peace is going to involve more than just creating entertaining programming, it's going to mean getting people to approach TV in an entirely new manner.