GM: "Robot Nightmare"
by Brett Love, posted Feb 4th 2007 8:40PM
This was a very cute ad. You don't normally have a lot of feeling for an automated production robot, so give credit to the folks that made this ad. In about 20 seconds they were able to make me root for the cute little guy. The quick little cuts of the various jobs the robot had after being decommissioned from the factory were great.
The condo sales sign and speaker at the fast food restaurant were especially good. He just looked so sad when his little robotic arm drooped. Nice payoff at the end with the chorus coming in, "All by myself....," and the little guy waking up at the factory. Well done.