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April 17, 2014

GM: "Robot Nightmare"

by Brett Love, posted Feb 4th 2007 8:40PM

This was a very cute ad. You don't normally have a lot of feeling for an automated production robot, so give credit to the folks that made this ad. In about 20 seconds they were able to make me root for the cute little guy. The quick little cuts of the various jobs the robot had after being decommissioned from the factory were great.

The condo sales sign and speaker at the fast food restaurant were especially good. He just looked so sad when his little robotic arm drooped. Nice payoff at the end with the chorus coming in, "All by myself....," and the little guy waking up at the factory. Well done.

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MM

Brett - I agree, the spot was VERY well done! Anyone with a heart has to feel for the cute little guy - I've watched the ad online a few times and gotten teary eyed every time. The little robot is like someone's puppy who just got kicked - makes you want to swoop in, pluck him off the bridge and somehow save him. At least somewhat of a sigh of relief when he wakes up at the end and it's only a dream.

February 06 2007 at 8:26 PM Report abuse rate up rate down Reply
Lou

I can think of a few hundred newly laid off Ford workers who would not tink this was funny

February 05 2007 at 3:46 PM Report abuse rate up rate down Reply
vlvl

Hmmmm... A friend just sent me a short movie made by an MIT student in 2004 - looks like they totally ripped it off him - http://web.media.mit.edu/~guy/dropbox/AllByMyself-s.mov

February 05 2007 at 10:59 AM Report abuse rate up rate down Reply
Boomfoxx

Is sleeping on the job really how the GM wants to show the public that they're "obsessed with quality"?

No wonder their in the toilet.

February 05 2007 at 8:37 AM Report abuse rate up rate down Reply
innamorata

Awwww. Poor little thing. Sweet.

Now back to hating these robotic suckers.

February 04 2007 at 11:04 PM Report abuse rate up rate down Reply

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