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October 21, 2014

Izod: "Adventure"

by Brett Love, posted Feb 4th 2007 9:47PM

I suppose my penchant for thrift store t-shirts with odd logos puts me out of the Izod target market. Maybe that's why I got all the way through this commercial having no idea what it was advertising. I actually thought it was going to be a Nike ad, what with the golfer, and the Tiger-esque red.

It was a pretty slick ad with some gorgeous photography, but suffers from only working for people already familiar with the brand. Some kind of a tag line at the end. "Izod, sportswear for men" or some such, would have gone a long way. You can't expect everyone watching to go google your company to find out what it is you do.

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innamorata

Agreed, not once did I think it was about anything pertaining to computers. Nicely done FX wise but product wise? Not quite.

February 04 2007 at 11:26 PM Report abuse rate up rate down Reply
Tracy

I totally googled izod after it aired and suddenly didn't care by the time the results popped up...

February 04 2007 at 9:51 PM Report abuse rate up rate down Reply

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