by Brett Love, posted Feb 4th 2007 9:47PM
I suppose my penchant for thrift store t-shirts with odd logos puts me out of the Izod target market. Maybe that's why I got all the way through this commercial having no idea what it was advertising. I actually thought it was going to be a Nike ad, what with the golfer, and the Tiger-esque red.
It was a pretty slick ad with some gorgeous photography, but suffers from only working for people already familiar with the brand. Some kind of a tag line at the end. "Izod, sportswear for men" or some such, would have gone a long way. You can't expect everyone watching to go google your company to find out what it is you do.