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August 31, 2015

King Pharmaceuticals: "You gotta have heart"

by Brett Love, posted Feb 4th 2007 8:30PM

It's a tricky bit of business making heart health an interesting topic for your Superbowl commercial. If that is the mission you are tasked with, you could do worse than this. The concept was a little far out there, with the evil high blood pressure, diabetes, overweight, and high cholesterol villains. It got its point across though.

Nice attention to detail with Beat Your Risk as the movie listed on the marquee at the theater, and the web address painted on the wall the heart gets tossed into after taking his beating. Not my favorite, by a long stretch, but well done given what they had to work with.

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The Underworld reference seems dated.

February 04 2007 at 11:01 PM Report abuse rate up rate down Reply

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