NFL: "It's hard to say goodbye"
by Brett Love, posted Feb 4th 2007 10:30PM
This was the spot from the NFL Superad contest. Gino Bona, from Portsmouth, N.H. won the contest after making his pitch to make the fans the stars of the ad. You can get more background on Gino and what led to the spot at the NFL.com page.
As far as the ad itself goes. It was solid. Kudos to Gino for a job well done. I liked all the scenes with the fans, but what really sold it was the end. After flashing "It's hard to say goodbye" on the screen they cut to Bret Favre. Then they flash, "for some, it's even harder." That's a nice tie-in to the fact that every year it becomes a major question whether or not Favre will return. Good stuff.