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September 15, 2014

Van Heusen: "A Man's Walk"

by Bob Sassone, posted Feb 4th 2007 8:59PM

This is ad for guys who read Men's Journal and Men's Health magazines. It tries to say that the way to get ahead in every aspect of your life is to have the right clothes. Then everything else will fall into place: the hot girlfriend, the great job, the cool apartment with multiple TVs and silk sheets on the bed.

In other words, I'm going to go out and buy a Van Huesen shirt tomorrow. And I'm not kidding.

I'm not sure how much the actual content of the ad will work, unless viewers believe that a nice new shirt will give you six pack abs. But I think it reminds people of the Van Huesen brand at least. Besides, how many other men's clothing companies are advertising on the Super Bowl.

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innamorata

Female here groaning about not seeing the guy much much MUCH less clothed.

But I'm all for men dressing better too. (No white socks unless you're at the gym or some sport field guys. Thank you.)

February 04 2007 at 11:09 PM Report abuse rate up rate down Reply

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