Van Heusen: "A Man's Walk"
This is ad for guys who read Men's Journal and Men's Health magazines. It tries to say that the way to get ahead in every aspect of your life is to have the right clothes. Then everything else will fall into place: the hot girlfriend, the great job, the cool apartment with multiple TVs and silk sheets on the bed.
In other words, I'm going to go out and buy a Van Huesen shirt tomorrow. And I'm not kidding.
I'm not sure how much the actual content of the ad will work, unless viewers believe that a nice new shirt will give you six pack abs. But I think it reminds people of the Van Huesen brand at least. Besides, how many other men's clothing companies are advertising on the Super Bowl.