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November 1, 2014

Turner will pay $2 million for Aqua Teen fiasco - VIDEO

by Brad Linder, posted Feb 5th 2007 7:13PM
Mooninite T-shirtThey say there's no such thing as bad publicity. Turner Broadcasting got way more attention for Aqua Teen Hunger Force by causing a bomb scare in Boston than they would have received if their Mooninites had only been seen and recognized by regular viewers of the program who already knew what they were.

But now it looks like Turner and marketing firm Interence Inc. will pay Massachusetts and federal agencies $2 million in compensation for the resources spent during last week's scare. That's about a million dollars to cover costs, and another million that will go to fund other homeland security functions.

While Mooninites signs were put up in 10 cities, only Boston took extreme actions to deal with them, resulting in the rather large bill for law enforcement activities.

In other Mooninite news, G4's Attack of the Show weighed in on the controversy last week. We have video of host Kevin Pereira's analysis of the incident after the jump.

So there you go. The major media news networks need to learn to check Google every now and again. And as for Turner Broadcasting? Yeah, they're shelling out $2 million, but Aqua Teen Hunger Force's ratings jumped 20% the day after the bomb scare. It's anyone's guess whether viewer curiosity will translate into long term ratings gains.

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Dan-The Extra Point

Guerilla marketing gone HORRIBLY wrong...which reminded me of Crystal Pepsi's attack on Denver (among other test market cities) in the early 90's. I blogged about it: http://theextrapoint.com/archives/2007/02/08/crystal-pepsiand-other-failed-nasty-drinks/

February 08 2007 at 3:17 PM Report abuse rate up rate down Reply
Max

ManekiNeko-
Are you serious? "Get over 9/11 and get on with our lives"? What self-centered island are you living on? Do us all a favor and think before you post. You might not sound like such an idiot.

February 06 2007 at 9:49 PM Report abuse rate up rate down Reply
ManekiNeko

This is the first time I've ever agreed with Kevin Periera about anything unrelated to the Sega Dreamcast. He's right, you know... we're acting like hysterical wimps, afraid of our own shadows. It's time to get over 9/11 and get on with our lives.

JR

February 05 2007 at 11:56 PM Report abuse rate up rate down Reply
Sam

TBS couldn't have bought this much pub for $10 million!

February 05 2007 at 8:11 PM Report abuse rate up rate down Reply
David

I think Boston should pay everone else for completely freaking out. And 2 million is still a lot better than a 30 second Super Bowl ad.

February 05 2007 at 7:37 PM Report abuse rate up rate down Reply
Gene

Well, I suppose that's one way for cities to get homeland security funds while they're waiting for the feds to come through with the cash.

February 05 2007 at 7:18 PM Report abuse rate up rate down Reply

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