Jeff Zucker not happy with YouTube

Well, to be precise, he seems to be a fan of the technology but not a fan of the fact they still haven't lived up to their promise of making filters that would catch copyrighted videos.

Zucker, who was promoted to chief exec of NBC Universal a few days ago (replacing Bob Wright), plans to really push NBC into the digital world, getting their content "in front of new eyeballs" and "new platforms." But he wants to do it the right way:

"YouTube needs to prove that it will implement its filtering technology across its online platform. It's proven it can do it when it wants to," Mr Zucker said, referring to the site's controls to block pornography and hate speech. He added: "They have the capability. The question is whether they have the will."

This is something that YouTube (owned by Google) and other online video providers will have to face. As a fan, I love the fact that you can see all these videos. As a creator of content myself, I wonder where all of this is going.

What do you think?