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September 20, 2014

Snickers pulls Super Bowl ad in response to complaints

by Brad Linder, posted Feb 7th 2007 11:32AM
SnickersRemember that potentially homophobic Snickers ad that aired during the Super Bowl? The one where two guys are so enamored with a candy bar that they start eating it from opposite ends, Lady and the Tramp-style, and wind up accidentally kissing? They're so concerned that they just kissed that they decide to do something really macho to affirm their heterosexuality, so they start pulling out their chest hair. Because that's apparently what straight men do all the time.

Anyway, now that you're up to date, you won't be seeing that commercial on television anymore. Snickers got complaints from the Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation. Apparently they thought the ad was homophobic. Who knew, I thought it was just anti-gay. Oh, right.


The ad made TiVo's list of top 10 Super Bowl commercials, as well as several other top 10 lists. But I'm not entirely convinced that all publicity is good publicity in this case. Snickers had also launched a website, www.afterthekiss.com, which now redirects to snickers.com. The site had featured an alternate ending, and Snickers had also shot video of NFL athletes responding in disgust to the ad.

Of course, the commercial's still widely available on YouTube and other video sharing sites. We'll see if Snickers can get YouTube to remove the videos. That seems to be the hot new trend these days.

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Blake

If you want to know more about the Mars family, the people behind Snickers, diabetes, amd childhood obesity in the USA, as well as slave labor in thrid world countires, you should read this pair of books. I know these people personally, and they're monsters. These are the books they DON'T want you to see...The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, by Joël Glenn AND Crisis in Candyland: Melting The Chocolate Shell of the Mars Family Empire by Jan Pottker http://www.epinions.com/content_68791930500

February 13 2007 at 3:36 PM Report abuse rate up rate down Reply
ManekiNeko

Special news flash, folks... men who aren't attracted to other men probably wouldn't want to kiss each other.

(Then again, men probably wouldn't eat a candy bar out of each other's mouthes, either.)

Sorry, but that's not homophobic. If a gay man accidentally kissed a woman, he would probably react negatively too. Although it's doubtful that he would rip off his chest hair or hit her with a wrench.

JR

February 08 2007 at 2:12 AM Report abuse rate up rate down Reply
ladi

I thought it was great. I never saw the stuff on the website which sounds like it might have been uncalled for, but the commercial itself was hilarious.

February 07 2007 at 5:11 PM Report abuse rate up rate down Reply
David White

Oh, here's a surprise. The "usual suspects" (gays, blacks, liberals et al) are once again screeming that they are victims of abuse. When is America going to wake up and declare enough is enough.

February 07 2007 at 3:35 PM Report abuse rate up rate down Reply
Marcus

I personally was very dissapointed with the super bowl ads/commercials this year. I think the Snickers ad was by far the only ad that made me laugh out loud. Very dissapointing to hear so many people are outraged by the ad. But their are always going to people who dont like what you like. Just sad we cant get along when it comes to entertainment. Anyone in there right mind, knew that commercial was not slandering the homosexual community. Pointless arguments in my oppinion.

February 07 2007 at 2:31 PM Report abuse rate up rate down Reply
Amanda

Shelley - I totally agree with you. I thought this ad was funny. It was mocking the macho-homophobic guy - not homosexuals at all. I was bartending that night & eveyrone at the bar were guys and they were hysterically laughing. Maybe it's cause I live in Metro-Boston and we aren't as hung-up on gay or straight as other states (or states of mind). But I thought that it was hitting the target audience of football - which is primarily male (& their goofy machismo).

I think that it's sad that there has been this kind of reaction to a commercial. This is my only problem with America - we are conserative in advertising (compared to the nudity in commercials in other countries), yet there is porn everywhere you look. It's odd sexual repression in my opinion. Just my opinion. :)

February 07 2007 at 2:26 PM Report abuse rate up rate down Reply
mad_dr

everyone is missing the point...everyone who is "in the know" knows that this is pseudo-outrage...it's not real..it is artificial....manufactured

Faking outrage is a big business in the USA, i am sure that every group that says they are outraged from this commercial, is quietly celebrating. The new fight has begun..sent out the letters asking for money and more involvement and more and more and more money...the masses are ass's

February 07 2007 at 1:56 PM Report abuse rate up rate down Reply
Shelley

I thought the ad was funny. Just plain old fashioned good humor. It seems that people sit and wait for a chance to be offended, or cry foul. I think we've lost the ability to just sit and be entertained. Take off the boxing gloves and let yourself enjoy life a little. It was cute.

February 07 2007 at 1:52 PM Report abuse rate up rate down Reply
Jeff

OH MY GOD.
It's time America took off its diaper and put on some real pants. I'm so sick and tired of everyone getting their feelings hurt. Want hurt? I paid $2 a gallon for gas yesterday when it was $1.89 two days before-that's hurt.
Get over yourselves (you two groups). Will and Grace did WAYYYY more daring content about gays than this stupid, last-a-year-then-disappear commerical could ever do. But NOW you've made a big stink about it and it will never go away. And in the process you've probably pissed off more people than you think you helped.
The ad aired during the SUPERBOWL. I don't really think the Superbowl is all that big in the gay communitiy let alone you worry about this one little ad makes all gays look bad.
And Mars corp - Snickers, grow a pair for God's sake. You let one little whimper come out and you pull the ad, even from the web. Get real.

February 07 2007 at 1:49 PM Report abuse rate up rate down Reply
erroneous_nick

I thought the ad was just silly. The ad, as it aired, seemed more to poke fun at heterosexual "macho" guys, but it certainly didn't convey anything SERIOUS about anyone or anything.

If anything, I was offended at the sympathetic pain reaction I suffered by watching them pull out large tufts of chest hair. Maybe men with hairy chests should form a club and call the local news to say how offended they were, too! :o)

February 07 2007 at 1:27 PM Report abuse rate up rate down Reply

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