Snickers pulls Super Bowl ad in response to complaints
Anyway, now that you're up to date, you won't be seeing that commercial on television anymore. Snickers got complaints from the Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation. Apparently they thought the ad was homophobic. Who knew, I thought it was just anti-gay. Oh, right.
The ad made TiVo's list of top 10 Super Bowl commercials, as well as several other top 10 lists. But I'm not entirely convinced that all publicity is good publicity in this case. Snickers had also launched a website, www.afterthekiss.com, which now redirects to snickers.com. The site had featured an alternate ending, and Snickers had also shot video of NFL athletes responding in disgust to the ad.
Of course, the commercial's still widely available on YouTube and other video sharing sites. We'll see if Snickers can get YouTube to remove the videos. That seems to be the hot new trend these days.