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October 4, 2015

Nielsen releases Super Bowl ratings

by Brad Linder, posted Feb 8th 2007 9:23PM
Super BowlNielsen Media Research has released a boatload of Super Bowl related ratings data, including the first ever "live plus same day" Super Bowl ratings, which account for PVR users who watched the big game a little bit later than the rest of the country.

The game itself got a 32.8 rating, while the average commercial got a rating of 32.1, meaning that 92.8 million people were watching those horribly overpriced ads. Does that mean they were worth the money advertisers were spending on them? Probably not, but that's a lot of eyeballs (roughly 185.6 million of them, in fact).

The highest rated moment of the game was at 9:10PM, when 99.9 million viewers were tuned in. What, 100 thousand people had something better to do and couldn't make it a nice round number? Sorry, that's the inner Monk in me speaking.

The most watched commercial was a Hewlett-Packard ad that ran at 9:25, with 99.5-million viewers. And the commercials that got the biggest boosts from PVR playback were by Career Builder and Doritos. Each commercial time-shifted by 2.5 million PVR users.

Other fun facts:

  • 101 commercials were aired during Super Bowl XLI, running for a total of 44 minutes and 10 seconds.
  • Career Builder's web site saw the biggest jump in online traffic following the game.
  • A Nielsen online poll showed that viewers that watched the game in high definition could recall 15% more of the commercials.
  • Anheuser-Busch ran the largest number of commercials, and there were more beer commercials than any other category.

Nielsen also has great web page with storyboards and video clips from Super Bowl commercials over the last 9 years.

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Brad Linder

Whoops. that's what I get for multitasking. The link is fixed now.

February 09 2007 at 11:20 AM Report abuse rate up rate down Reply
Juan Aguilar

Any reason the "Read" link is pointing to an article about Treason at http://www.constitution.org/cmt/jwh/jwh_treason_4.htm?

February 09 2007 at 11:15 AM Report abuse rate up rate down Reply

Another fun fact for your list is that over 16 million wings were sold on Super Bowl sunday.

Check out the math: http://cluckbucket.blogspot.com/2007/02/over-16-million-wings-sold-on-super.html

February 09 2007 at 1:52 AM Report abuse rate up rate down Reply

Actually, I preferred the game far more than the commercials. It went back and forth with the two teams! I don't know why the ads get more attention than the game. I guess that because the Super Bowl gets a massive audience, they don't want to lose 10 million viewers if the game goes to a commercial. They get so worried at that point. So they'll go to great lengths to keep the viewers glued to their seats. More than half of them were good; the other half were a complete waste of time and money! And they loaded it thick with the car commercials, as if they want someone to plunk $34,000 on a car the next day. Some of those ads weren't worth $2.6 million to start with--they were a bunch of overwrought junk!

February 09 2007 at 1:35 AM Report abuse rate up rate down Reply

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