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September 16, 2014

Cartoon network chief resigns over Boston fiasco

by Anna Johns, posted Feb 9th 2007 5:40PM
aqua teen hunger forceThe head of Cartoon Network resigned today over the marketing stunt that caused a terrorism freak-out in Boston last week. Jim Samples sent a memo to staffers today about his resignation, saying, "It's my hope that my decision allows us to put this chapter behind us and get back to our mission of delivering unrivaled animated entertainment for consumers of all ages."

Sheesh. It sounds like a robot wrote that. I would've preferred something a little off-beat, you know, in the nature of Cartoon Network and all.

So far, Sample is the only casualty from the fiasco. Well, that and two million of Ted Turner's dollars.

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VSJ

Why does'nt the head of the ADVERTISING AGENCY that created this shamble resign as well - where the hell is that guy?

February 10 2007 at 11:42 PM Report abuse rate up rate down Reply
ManekiNeko

Take it from a GameTap freelancer... Ted Turner has nothing to do with Turner Entertainment. Time-Warner bought his media empire and forced him to resign from the board of directors after he made the mistake of buying America Online.

JR

February 10 2007 at 5:29 PM Report abuse rate up rate down Reply
Sylvia Cortez

That's what I thought, Vito... I hope he's not resigning solely because of the fiasco in Boston? I think it sends a bad message. Sure, they should have been more responsible in their viral marketing campaign, but Boston overreacted a bit too.

February 10 2007 at 3:09 PM Report abuse rate up rate down Reply
Vito

Hmm... Maybe the Boston thing was just a convenient excuse. Maybe he was being pushed out the door anyway and saw a way to save face.

February 10 2007 at 11:40 AM Report abuse rate up rate down Reply
Jeff

Despite Boston's reaction being absolutely asinine, I don't have a problem with Samples resigning. He's the guy who decided to introduce live-action movies into CN's lineup and the cartoons they have been picked up have been a lot less creative than their older stuff, in my opinion.

February 10 2007 at 10:25 AM Report abuse rate up rate down Reply
Vito

Yeah, if the guy had gotten permission. I don't think anyone should be at fault here but the people in Boston who overreacted and didn't think this through, but you yourself just said that it was the fault of the guy or even the marketing firm, not Cartoon Network. Who, by the way, called Boston on that day and told them what those things were, but didn't get anyone to listen.

Meanwhile, another guy on the same day puts two realistic imitation pipe bombs in a building and on a bridge and doesn't get charged with anything. It's true, search for "pipe bomb boston". So where's the outrage about that?

February 10 2007 at 9:21 AM Report abuse rate up rate down Reply
GhaleonQ

LC wins.

February 10 2007 at 1:08 AM Report abuse rate up rate down Reply
LC

"Now media companies can be expected to compensate for anything that scares anyone."

No. Only the ones that use viral advertising without getting permits.

Whether one agrees with how the police handled it or not, had this guy gone through the proper channels and gotten permission to hang these things, then cartoon network would not have been responsible for any of this.

February 10 2007 at 12:10 AM Report abuse rate up rate down Reply
Joe Bua

Ted Turner sold to Time Warner years ago.

February 09 2007 at 8:33 PM Report abuse rate up rate down Reply
Vito

Such a bad idea to take responsibility for this. They should have stood their ground. Now media companies can be expected to compensate for anything that scares anyone. No judge in the country would have held Time-Warner responsible for this, and now they're wasting $2 million, a good television executive and their public image on one isolated incident that most reasonable people consider to be an overreaction, especially after the smoke cleared.

Buying off Boston was one thing, but having people resign because of it? That's just a bad, bad idea. Makes them look guilty for something most people (in hindsight, especially) didn't blame them for in the first place.

February 09 2007 at 7:59 PM Report abuse rate up rate down Reply

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