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March 29, 2015

GM will edit robot suicide commercial

by Brad Linder, posted Feb 11th 2007 11:55AM
GM robot commercialGM has agreed to edit a commercial that premiered during the Super Bowl which shows a despondent assembly-line robot contemplating suicide. Earlier this week, GM had said it would not remove the ad, despite complaints from a national suicide prevention group.

The commercial features a robot that drops a screw. Because of GM's high quality controls, it's forced to leave the plant, take up several other part time jobs, and finally it jumps off a bridge, only to wake up in the plant and reveal that the whole thing was a dream sequence.

The thing is, the ad's not funny. You sympathize with the robot, not with the evil GM workers who threw it out on the street. I can't really see this commercial selling any cars. And as Bob Garfield of Adverting Age points out, one message it sends is that no one at GM is safe from layoffs, not even the machines.

It's not clear exactly how GM plans to edit the commercial, but any reference to suicide will probably be removed before the ad is rereleased.

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