Nielsen takes notice of college students
Nielsen has begun adding college students that live in dorms to its ratings. In practical terms, this means 130 drunk kids will represent about 2 million actual college students, and have an inordinately large influence on the television landscape.The Wall Street Journal reports that some shows have seen a huge boost due to the inclusion of college student data. Comedy Central's Drawn Together saw a 60% ratings bump, which shouldn't be surprising, as I'm not sure anyone who doesn't live in a dorm watches the show. Of course, Nielsen estimated 163,000 additional people were watching the show based on the fact that 12 of those college kids were tuning in. Yay statistical sampling.
Nielsen gathers data from about 10,000 households and uses that data to extrapolate what the rest of the country is watching. While that system probably worked pretty well thirty years ago when there were only a handful of networks, viewers today can choose from hundreds of different channels.

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