BET and VH1 join forces for Wifey
VH1 and BET, both Viacom-owned channels, are splitting production costs and sharing airtime for a new series called Wifey, a drama set inside the hip-hop business. Queen Latifah is on board as a producer through her company Flavor Unit (which would also be a cool name for a restaurant, but I digress). Production on the series kicks off next month.
A pilot for the series has been ordered, and if it gets picked up for a full season the episodes will air simultaneously on both VH1 and BET, presumably to woo people interested in black culture and people interested in how comedians feel about ALF and the Rubik's Cube.
As the Hollywood Reporter points out, the obvious risk is that one network will be watched by a majority while the other one will be left high and dry. The people behind the new series also admit it's a gamble.