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August 29, 2015

Delta to feature video-on-demand of HBO shows

by Joel Keller, posted Feb 20th 2007 3:33PM
Delta and HBO strike a dealAfter the major hit JetBlue took this week when a snowstorm caused them to cancel flights for almost a week, this news can't bode well for them: the other airlines are catching up to them in the department of in-flight entertainment.

Delta Air Lines and HBO have struck a deal to provide the pay network's programming on the airline's longer flights. The programming, which includes movies as well as episodes of HBO series like The Sopranos and Deadwood, will be an on-demand feature that will become available on flights of over four hours. Of course, the plane will need to be equipped with Delta's new in-flight entertainment system before being able to offer the programming to passengers.

This service won't come without a price: first- and business-class customers will get charged an overall service fee, and cattle-car customers (er... coach customers) will get charged $5 per movie or $2 per show episode. Since I always travel coach, this doesn't exactly seem like an inviting option to me; by the time an overseas flight is over, for instance, I could be out $20 just by watching the HBO channel alone. Sigh. Guess I'll just have to keep bringing a book and a big bottle of Ambien when I fly.

[via Netscape]

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Anything that distracts from the discomfort of a Delta flight is a good thing. But does HBO really want us to associate their programming with being cooped up in a tiny seat with our legs crushed painfully in front of us, breathing bad air for hours at a time? It's not exactly a quality experience.

February 20 2007 at 5:13 PM Report abuse rate up rate down Reply

I hope HBO gets their money up front. Delta can barely pay their bills.

One snow storm isn't going to kill Jet Blue.

February 20 2007 at 5:02 PM Report abuse rate up rate down Reply

Over on YouTube, where many of the famous blogers met up on Saturday in San Francisco for a YouTube event, one blogger (Renetto), said that on sunday they, and members of the Youtube staff, met up with Virgin Airlines to talk about making youtube videos availible for viewing on their planes.

February 20 2007 at 4:07 PM Report abuse rate up rate down Reply

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