Breaking news about this developing story that is just in
Back in the day when dinosaurs roamed the earth TV news seemed much simpler. You had your normal noon, 6:00 and 11:00 pm newscasts (sometimes 5:00 pm as well, if you were lucky). If something major happened, like an airline crash, the local or national news would interrupt Match Game with a 'BREAKING NEWS' bulletin, say what needed to be said, and then return you back to normal programming to watch Richard Dawson say something randy.
That's not the way it happens anymore in this 24 by 7 world of information saturation. Now, the 'Breaking News' banner is thrown onto any type of news story that crops up, from a winter storm on the East Coast to the continuing battle over Anna Nicole Smith's body. Not only that, but they now throw in banners like 'Developing Story' and 'Just In' on these stories, which just confuses the hell out of me. Frankly, stories that feature these headers all seem like 'Breaking News' stories to me.
Take the continuing media circus surrounding the Anna Nicole debacle. On one cable news network they had a 'Breaking News' banner on a story about Smith's body being exhumed. Why didn't this have a 'Just In' banner instead? It was just reported, wasn't it? Does a story go from 'Just In' to 'Breaking News' after its been on the air for a few minutes? Is it a 'Developing Story' when an announcement is about to be made that the body has been exhumed? Am I asking too many questions?
Let's take another example: the Valentine's Day winter storm that struck the East Coast. That was a 'Developing Story' for a few days. Why? The storm came and went and people did what they normally do on the East Coast when this happens . . . overreact (especially in the Mid-Atlantic states. Those wimps!). Yet, the story remained in the 'Developing' stage. Wouldn't it just be a regular news story at that point?
Look, I know that it's not the distribution of information that's important anymore for the news outlets . . . it's the ratings and the advertising revenue and the stardom. And, before you get all 'liberal news media' on me all news outlets are equal opportunity offenders. However, while constant 'Breaking News' and 'Developing Story' headers may get them the viewers now it may not down the line. It's the The Boy Who Cried Wolf syndrome. Eventually the networks are going to cry 'Breaking News' one too many times and people aren't going to believe them anymore. Then, when something big happens that really is 'Breaking News' there will be no one to listen.
The question is, will the news media ever realize that they're crying wolf?

11 Comments