What's the most watched new show, Heroes or Shark?
You've probably seen all of those CBS promos that say that Shark, the new James Woods legal drama, is the "most watched new show." Then how come the Nielsen numbers say that Heroes, the new drama over on NBC, averages 14.5 million viewers while Shark averages 13.4 million?
It's because CBS is using an odd little bit of ratings math. CBS released a statement to explain why they're saying that Shark is the most watched new show. Combined with the Washington Post's explanation of what CBS is talking about, it gives me the type of headache I used to get when trying to read chemistry textbooks back in high school.
"According to Nielsen, claims of 'most watched' can only be made based on gross impressions, which is number of telecasts multiplied by the program's average audience..."In the case of 'Shark,' it's based on 20 broadcasts multiplied by its average audience of 13.37 million viewers, which equals 267.38 million gross impressions, more than any other new series."
And that's the easy part of the explanation. Read here for more.
After you read it, it's easy to boil it down to 10 words: Heroes is the most watched new show of the year.