Exploring the new world of online deleted scenes
For instance, people who watched the extended episodes of The Office online found out that Andy from Stamford went to anger management after his meltdown in the episode called "The Return," but non-online fans didn't find that out until last week's episode. And FNL fans got a better picture of young fullback Tim Riggins, who a recent episode made look like a racist, by seeing some contextual information in the deleted scenes. BSG has used clips from deleted scenes in their pre-episode teasers. Sepinwall talks about a couple of more examples, including one about the Office character of Creed.
It seems right now that NBC Universal is on the forefront of added online content, although CBS put up a lot of additional material to hold Jericho fans over while the show was on its break. But I have to wonder if punishing those of us who don't like watching shows online -- the creators consider it a reward for the shows' most ardent fans -- is the best idea.
I guess giving small away plot points that no one would notice were missing otherwise is a way to go. But the "What happened to Andy?" question was one we were getting quite a bit here at TVS; leaving that info out of the main show was a disservice to the many millions The Office fans that are just as ardent as the online ones, but don't have the patience or inclination to slog through deleted scenes or watch the episode again on their computers.
That's something Daniels found out when word of Andy's situation didn't spread like he hoped it would, as he told Sepinwall. Interesting... shows you that, no matter how prevalent online video is getting, there are still many more old-fashioned geezers like us than there are online fans, and it's going to be a while until that ratio evens out.