MTV getting the hang of this whole Web video thing
Whatever you may have thought of Napster and file sharing, one thing is clear: it changed the way people think about how music is both marketed and distributed. In much the same way, sites like YouTube have changed how people watch television. These days people have more options than simply plopping down on the couch when their favorite show airs, as the Web offers them different ways (both legally and not-so-legally) to see their favorite programs.
Viacom seemed a tad wishy-washy in its approach to Web 2.0, first ordering all of its content removed from YouTube and then later announcing it would offer embeddable videos on MTV (such videos are already offered on the Comedy Central site) and further stating it was not against partnering with YouTube sometime in the future.
Now, MTV plans to not only offer free videos of its programming, but to also allow viewers to edit those videos. As a consumer, I think that's pretty cool, as a blogger for this site, I like the idea of being able to only post the part of a video I want people to see. If it can stop me from having to type "skip ahead to 3 minutes and 22 seconds to see which part I'm talking about," then I'm all for it.