The Bonus Donnellys: NBC posts web-only episode

Here's something you don't see all the time. After airing two episodes of its newest drama, The Black Donnellys, NBC has posted a special web-only installment. It's become common to see special clips or deleted scenes as online exclusives, but a whole episode is rare. Here's what I don't get though. Normally, when something like this is done, the episode will have no bearing on the rest of the season. That way, people who don't get to see it aren't left in the dark about anything. However, if you check out the episode list over on Wikipedia, I get the impression that this episode is vital to the season. Without giving away details, it seems like it picks up right where Monday's episode left off. I've enjoyed the show so far (haven't memorized all the different names yet...), but this seems like a bit of a risk NBC is taking. Putting a pilot episode online before it airs is one thing, but an episode that's integral to a show's first season? Without airing it regularly? Not so sure about that.
[via Pop Candy]

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