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Zeroes was an NBC creation - VIDEO

by Anna Johns, posted Mar 9th 2007 10:05AM
zeroesDid you see the Heroes spoof on YouTube? It's called Zeroes, and it features a familiar voice talking about regular people with "Pointless Abilities". For example, one guy can ripple his stomach and a girl can put her entire fist in her mouth. You get the idea. It's worth a chuckle or two.

It turns out, the 2-minute spoof was an NBC creation. Marketing guru Vince Manze admitted to Variety that he created the spoof without any fanfare or even a tease to the real series, just as an experiment. He didn't even tell Heroes creator Tim Kring about it. The video short got more than 1.5 million views on YouTube. Minze seems to be one of the few marketing guys who "get it". He knows that people aren't going to YouTube to watch advertisements or promos (unless they're exceptionally creative).

How do you guys feel about this? The network is getting buzz for its show by spoofing it. Is it sneaky or is it creative marketing?

Zeroes is after the jump:

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Soph

That's cool. It's a good marketing tool. Any publicity is good for the show! All full episodes of Heroes and other hit series for free at http://www.FreeMovieMall.com

March 10 2007 at 4:13 PM Report abuse rate up rate down Reply
VitoTheTiVo

Funnier parody that actually mocks instead of advertising:

http://www.youtube.com/watch?v=rweCFqEtJBo

March 10 2007 at 3:10 AM Report abuse rate up rate down Reply
MovieDiggers

Watch all Heroes episode for free here:
http://moviediggers.blogspot.com/search/label/Heroes

March 10 2007 at 12:01 AM Report abuse rate up rate down Reply
Jameson

Seems like a fine idea to me. Pretty entertaining. I'd be interesting to know if they can point to any specific numbers of more people watching Heroes as a result of it. (Or even general numbers.) Is it just assumed that "buzz" equals new viewers?

March 09 2007 at 3:35 PM Report abuse rate up rate down Reply
edd

Great stuff. Why? coz it comes off as genuine creativity, humour and love of the show, compared to contrived, gimmicky, "we're net-savvy and down with the kids" attitude you normally see. Wonder if this guy could have saved Arrested Development?

March 09 2007 at 3:20 PM Report abuse rate up rate down Reply
dwacon_com

Hey, it takes money and marketing to keep a show on the air... so by any means necessary. Sho nuff. Ya digg. :-)

--
dwacon
http://dwacon.blogspot.com

March 09 2007 at 12:42 PM Report abuse rate up rate down Reply
BillS

The first time I saw it, I thought it was made by NBC, and could've sworn it had an NBC/Heroes plug at the end. But maybe I was imagining the last part.

While I take issue with some viral marketing schemes (anytime a company pays someone to be an "average joe" who loves their product, that just seems wrong), I have no problems here. It's no different than those shorts Firefly did, where they produce a piece of entertainment, which is obviously entertainment, to try to increase awareness of the show.

http://popculturejunk.blogspot.com/

March 09 2007 at 11:18 AM Report abuse rate up rate down Reply
Dan Chichian

I think it is a great strategy. Beat the comedy central gang to the punch and it allows them to control the spoofing. A lot of what anyone else might do would appear to mimic this one whether it actually did or not.

March 09 2007 at 11:16 AM Report abuse rate up rate down Reply
La-Di-Dah

Hilarious! It turns out I have a great chance of being a Zero, as soon as I can figure out what pointless ability I have. Hehe.

By the way, this is some wicked creative strategy.

March 09 2007 at 11:09 AM Report abuse rate up rate down Reply
Boomfoxx

Yeah, imagine sylar kicking himself in the head or doing that stomach thing next time he lops the top of someone's skull off. Then he'd truely be unstopable.

March 09 2007 at 11:05 AM Report abuse rate up rate down Reply

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