Nickelodeon's iCarly lets kids contribute to the show

Somebody give Nickelodeon a cookie, because the network "gets it."

The new comedy series iCarly, starring Miranda Cosgrove (Drake and Josh) as the host of a Web show, will allow kids at home to contribute content to the series through a special Web site where they can upload videos. Chosen videos may be integrated into future episodes, or become part of the online Webcast. The series will premiere with thirteen episodes this September.

I think this could be a really cool thing, and I hope more shows of this kind follow. Nickelodeon's audience now consists mostly of digital natives, kids more or less born and raised on the Web, and a new approach like this makes a lot of sense.