Coupons offered for digital TV switch
On February 19, 2009 all television will switch from an analog to a digital signal. Anyone who doesn't either purchase a special box for digital conversion or purchase a TV specifically designed to receive a digital signal will be dragged into the town square and ritualistically murdered. Those who escape will live out the rest of their days in fear as they're hunted down and exterminated one by one.
Well, maybe it won't be that bad, but it's certainly going to be interesting to see how smooth this whole "digital conversion" thing goes.
To help things move smoothly, the Department of Commerce will offer forty dollar coupons toward the purchase of a special box that will allow analog TVs to receive a digital signal. Despite the effort, it probably still won't be enough to help all analog set owners switch to digital. Congress is hoping enough people will make the switch on their own to lessen the demand for the boxes.
My one (and admittedly obvious) suggestion is that our average TV watcher needs this whole "conversion" thing explained in simple terms. If the government is good at anything, it's making simple things complicated, so some kind of ad campaign that spells it out for people in plain English would be ideal.