MTV Movie Awards will have user video category
MTV is adding a new category to the MTV Movie Awards: Best Movie Spoof. More exactly: the best movie spoof created by a viewer and uploaded to Yahoo! Movies.
Starting April 23, folks can upload their spoofs to a special site on Yahoo! Movies, which will feature the usual interactivity associated with user content and Web 2.0. The winner will be announced during the MTV Movie Awards on June 3, and other videos will become part of the ceremony thanks to a "World Wide Web Wall."
Reality show king Mark Burnett is executive producing this year's awards, and came up with the idea of having user-generated content incorporated into the show.
I think that Burnett's idea makes sense in theory: user-generated content is a huge thing right now, but aside from those watching to see if their short film is featured during the broadcast, I don't know if it will really attract more viewers. User-generated content may be popular, but it's popular on the Web because it's easy to access and isn't tossed in among clips from movies you don't care about and boring acceptance speeches.