NBC, Disney add social aspects to web sites

NBC and Disney's ABC Family Channel have put out dueling press releases announcing that they'll be adding social aspects to their websites. Disney plans to test a new "watch and chat" feature that will let viewers watch video on the ABC Family Channel website while chatting with other viewers.

On Monday night, users will be able to watch the season finale of Wildfire about an hour after the program broadcasts on the ABC Family Channel. Up to 10 people can share a chat room and write about the show as it's being watched. Members of the chat room can pause, rewind, and fast-forward the video.

NBC is taking another path to the to the social web experience, by letting users create profiles, find friends who like the same shows, upload photos and videos etc. We're going to assume they won't look to kindly on users who upload copyrighted video content.

[via The Disney Blog]