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October 31, 2014

Satellite TV coming to your local minivan

by Richard Keller, posted Mar 30th 2007 11:00AM

See the Disney Channel in Chrysler minivansAfter years of blissful silence (or disruptful screaming) in your minivan, thanks to the built-in DVD player that's standard in many models these days, another advancement in technology has popped up to put your children into a further catatonic state. On Thursday DaimlerChrysler announced it was pairing with Sirius Satellite Radio (?) to begin broadcasting limited satellite TV service in its 2008 Dodge and Chrysler minivans.

According to the Associated Press, Sirius will broadcast three kid-friendly channels -- Cartoon Network, The Disney Channel and Nickelodeon. This deal will be exclusive between Sirius and the automotive company until next year (or until Sirius and XM merge, I guess.) After that, the satellite company can sell there wares to other organizations. This little addition doesn't come free, however. An extra $500 will be added to the cost of the vehicle for this service and, after one year, you will need to pay $20 a month for the Sirius radio service and TV channels. In the future more channels may be added to the lineup.

What I don't understand is why Chrysler didn't sign up with someone like DirectTV to provide their service. They certainly could've have made a bit more money in the deal if they could provide 100 channels rather than a measly three. There are people other than children who sit in those rear seats, you know. I guess you could say that the agreement between the two was made in desperate times, as both Chrysler and Sirius are struggling to maintain their market share in today's economy.

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Cooli Whipi

It's amazing how illiterate people are these days. No proofreading whatsoever anymore.

April 03 2011 at 1:25 AM Report abuse rate up rate down Reply
mrbooze

I presume the reason they went with a satellite radio service rather than directv is because directv requires a specialized receiver antenna whereas satellite radio is a) already available in cars, b) uses cheaper equipment, and c) is just transmitting digital signals which can carry video just as easily as audio.

Is it even possible to get direcTV service without needing some sort of mechanical device that keeps the directv receiver pointed at the right spot in the sky all the time?

March 30 2007 at 2:26 PM Report abuse rate up rate down Reply
Nate

1) Why would they go with a company that requires a dish for service as opposed to an attenae?

2) What would a merger have to do with exclusivity?

March 30 2007 at 2:25 PM Report abuse rate up rate down Reply

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