Entourage: the best tag lines on TV?
No other show that I can think of has mastered the art of the tag line quite like Entourage. Sure, you've got your 24's that have beat the "You Don't Know Jack" horse to death or your Nip/Tuck's (a personal favorite of mine) which seem to be content staying with "Tell Me What You Don't Like About Yourself" season after season, but no show seems to keep reinventing its persona every go around quite as well as Vince and the gang.
Perhaps it's a testament to HBO in general, the way they seem to re-package every new season of all their shows to the point where everything feels fresh again. Or it might just be that the creative team behind Entourage does it better than everyone else. Snappy, one-liners that just drive right to the point of each season. Plus, I remember them which actually counts for something in my book.
I'll be honest. I'm not even sure there's an argument to be made here. There really isn't another show that creates a buzz with one line in the same capacity. They're almost more like themes.
I read them and I get excited. Season one teased us with "His fame is their fortune." It's intriguing. It's fun. It makes you jealous that you can't be involved in all the dumb-ass antics and perks that come with being the best friend of a celebrity. Season two just continued that sentiment with "Fame. It's more fun with your friends."
Season three was where it got interesting if you ask me. Despite the humor the show is known for, it took on a much more serious tone. We started with "A lifestyle is a terrible thing to waste." And what did Vince do? He wasted it. He was reckless with his career and it ended up costing him two roles (Pablo Escobar, Joey Ramone) that he would have been perfect in. It's fun to keep these tag lines in the back of your head and then see where they pop up in a given season.
Now we're on to the second half of season three which premieres in a few days. "Maybe you can have it all." Hmm. Now we're back to the same intrigue of season one but it's still got that serious tone. Vince taking control back? We know he's getting a new agent.
Am I just yapping about nothing at this point? Maybe? Who knows, but you know a show is good when you can find yourself analyzing something that would generally go by unnoticed in a TV commercial or magazine ad. Entourage is doing something very right and when that's the case, everything (even the tag line) clicks.