The Peabodys are an interesting case in a world over-saturated with award ceremonies and self-congratulatory accolades. The Peabodys don't actually have categories or even a set number of awards to give out every year. The good folks at the University of Georgia's Grady College of Journalism and Mass Communication just give them out as they deem necessary, and their goal isn't just to recognize local news stations or broadcast journalists. The Peabodys' aim is to hold up examples of "what can and should be done in the worlds of journalism, entertainment, documentary, education and public service," or so their press release tells me.
This year, the Peabodys recognized a more than worthy group of broadcasters, producers, networks and documentarians. Among the television shows honored were Ugly Betty, Scrubs, Friday Night Lights and The Office. Aaron McGruder's Boondocks was honored for its "Return of the King" episode. BBC America, HBO's When the Levees Broke and Elizabeth I and even Good Eats with Alton Brown received recognition from the Peabody committee. To see a full list of the awardees, visit the Peabody website.