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May 26, 2012

Online TV episodes eating into rerun revenue

by Brad Linder, posted Apr 6th 2007 3:02PM
ABC OnlineFewer viewers are tuning in to watch reruns of prime time shows, partly because of new technologies like personal video recorders and television networks placing full episodes online. A few years ago, a repeat broadcast of a prime time drama could draw about 80% of the audience as a new episode. Today, it brings in just about 60% of the audience.

Sure, the networks make some revenue off of programs they sell through services like iTunes or post on their own websites. And they may even be driving up audiences for their programs, boosting the number of eyeballs watching television, where the real money is.

But since it's easy for viewers to catch up on old episodes without waiting for reruns, the ratings for repeats are starting to tank, driving networks to spend more money on original content during the summer and other periods that have usually been dominated by repeats.

[via HDTiVo Blog]

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Jennifer

Hey #12 Variety has now become the source for television ratings analysis?

April 07 2007 at 2:30 PM Report abuse rate up rate down Reply
Kathleen Harris

I have a habit of catching onto a show in its 2nd or 3rd season, such as House and Bones. So there are no repeats.

But it pisses me off, when a new show UGLY BETTY, runs reruns in the 1st season. You have only had 12 episodes on. Stop re-running them in the 1st season.

Kathy

April 07 2007 at 11:45 AM Report abuse rate up rate down Reply
LC

I agree with mikedt. Especially since cable airs seasons in the split format or air their entire season during rerun time. Stargate, BSG, Eureka, The 4400, The Soprano's, etc. I would rather watch new shows of different series than watch shows I have already seen.

The only time I ever watch reruns is if the show has been off the air for several seasons and I get a bit nostalgic.

April 07 2007 at 11:33 AM Report abuse rate up rate down Reply
David

I think DVD sales have something too. Say you like Lost, then you would wait for the DVD set to watch them all at once. But say it's an episode of House, CSI, L&O, why watch them again? You already know what will happen, they get the disease or the the bad guy nand win.

April 06 2007 at 9:48 PM Report abuse rate up rate down Reply
Porchland

Hey, No. 6: He cites Variety. Read the article.

Also, I'm waiting for the day Apple hooks up with a serious producer and puts together brand-name stars for a show that will only be available on iTunes.

If Apple produces a "Sopranos"-caliber hit that never airs on network or cable, the whole notion of appointment viewing will start heading downhill fast.

April 06 2007 at 7:48 PM Report abuse rate up rate down Reply
David Souza

I think it is about more of the abundnace of content out there, rather than the shows are available for download. Between podcasts, television, online news, and everything else... I never have time for everything anymore!

April 06 2007 at 6:34 PM Report abuse rate up rate down Reply
Brad Linder

Dave: Thanks to my PVR, that's how I watch shows whenever I can make myself wait until the end of the season. For example, I haven't watched a single episode of 24 from this season yet.

Of course, that means I have to avert my eyes every time I see someone's written up something 24-related on TV Squad!

April 06 2007 at 6:33 PM Report abuse rate up rate down Reply
Dave

I think shows should come all at once, say Heroes. 21 episodes.

Episode 1 - Sunday @ 8
Episode 2 - Sunday @ 9
Episode 3 - Sunday @ 10
Episode 4 - Monday @ 8
Episode 5 - Monday @ 9
Episode 6 - Monday @ 10
......................
Episode 19 - Saturday @ 8
Episode 20 - Saturday @ 9
Episode 21 - Saturday @ 10

Wow, that was a good show. What's on Next Week?

April 06 2007 at 6:30 PM Report abuse rate up rate down Reply
Gene

I'd wagger that this decline has more to do with TIVO and DVR more than the internet. I tend to watch an average of three shows each hour due to DVR now. I don't think I've seen more than 20 shows on the internet. Additionally, as others have stated during repeat times there are loads of new shows I watch instead.

RG

April 06 2007 at 4:28 PM Report abuse rate up rate down Reply
Jgavinmcdevitt

What are your sources on these statements in your piece - you source nothing.

April 06 2007 at 4:20 PM Report abuse rate up rate down Reply

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