A note to Katie Couric and The CBS Evening News
Katie,
There's been a lot of talk lately about the third place ratings that The CBS Evening News continues to get. There are people saying that you aren't professional enough and that the show doesn't cover hard news the way it should. You even fired your executive producer and hired another, and then this week fired a producer for plagiarizing (and just what are those first person "Notebooks" if other people are writing them?). These are all things that you have to fix, but may I make one suggestion that might help immediately?
Don't lead your newscast with news about Don Imus on the day that there was a major bombing in Iraq.
Really, you led last night's newscast with the news that Imus was fired by CBS. In fact, you spent the first 6 plus minutes of the show talking about it, and you had Jeff Greenfield on for "analysis."
If you watch a recording of ABC's World News or The NBC Nightly News, you'll see they both led with news from Iraq and then got into the Imus story. Maybe you should have done the same thing?

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