NBC's Thursday ratings lowest in 20 years
I guess some people don't think that NBC is "doing comedy right," and that the days of "Must-See TV" are long gone.
On April 12, NBC's Thursday night lineup of My Name Is Earl, The Office, 30 Rock, Scrubs, and ER got the lowest ratings since the 1987 season. (NBC always finishes third, behind number one CBS and number two ABC.)
I guess I can understand ER not doing that well, since it has been on for quite some time (though the success of Shark surprises me), but I wonder why more viewers - beyond the loyal fans - aren't latching on to The Office and 30 Rock. They're both smart, funny shows, and you'd think more people would watch them, and Scrubs is still good even though it's been on for several seasons. Damn Grey's Anatomy and CSI!
I wonder if NBC has to just rethink their Thursday strategy (and their entire strategy, for that matter). Maybe the comedies can go to another night and NBC can throw a curveball and make Thursday a drama night. Renew both Friday Night Lights and Studio 60 and put them on Thursday nights? Maybe?
[via TV Tattle]

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