Online DVD rental company Netflix looks like it's getting into the online video distribution industry. The company today appointed ReplayTV founder Anthony Wood to the newly created post of vice president of Internet TV.

Wood will be responsible for "development related to the company's strategic intent to deliver movies directly to subscribers' televisions via the Internet."

In January, Netflix launched a service allowing users to stream a limited selection of movies to their computers in real-time. Wood will oversee efforts to expand the number of titles available. Netflix also plans to develop streaming technology to send movies to cellphones and internet connected televisions, and not just PCs.

[via EndgadgetHD]